We have all this strange fraying that happens near the plugin part of the cord.
According to this video tutorial, there are 3 ways that this issue.
you’re free to also use the paracord trick that also looks very attractive.

Image By: BuzzFeed Via YouTube
This is a cute trick that provides a spine for the ends, where the cord meets the plug.
There is also a bracelet casing made from embroidery floss.
This option is attractive and will make your cord sturdy.

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These are great ideas and really may make your iPhone cord last a lot longer.
